WEC: Thoughts about Jewelry — Eisenberg Jewelry

Eisenberg Jewelry, one of the most popular and respected lines of American costume jewelry, was begun by chance. When Jonas Eisenberg emigrated from Austria to the United States, he went into business making women's ready-to-wear fashion. His company produced jewelry to adorn the displays of his clothing in department stores. Soon enough he learned that the jewelry was more popular than the garments. His son Sam saw this as an opportunity and began a jewelry line separate from his father's clothing line. By 1958, the clothing enterprise was halted and family efforts were all transferred to the jewelry business. The first...